Audience research
Audience research for corporate communications that starts with populations, not channels
Plan ethical audience research for one England communication decision, with distinct stakeholder populations, evidence limits and stop rules.
Section
Audience research
Audience research
Buyer personas for corporate communications, built as hypotheses that expire
Build evidence-expiring buyer-role hypotheses for an England communications decision without invented people, motives, demographics or findings.
Audience research
Competitor research for corporate communications: keep register facts apart from claims
A source-disciplined competitor research checklist for an England communications decision, separating register facts, claims and unknown capability.
Audience research
Five interview approaches for corporate communications, from service tasks to contradictions
Five non-ranked interview approaches for one England communication decision, with ethical recruitment, evidence boundaries and practical stop tests.
Audience research
Microsoft Forms, Qualtrics or a manual route for one communications research job
Compare a manual route, Microsoft Forms and Qualtrics Survey Platform for one England research job using dated desk evidence and explicit unknowns.
Audience research
Mapping who a corporate communication actually affects before choosing a channel
Map the people affected by one England communication decision, then set evidence, recruitment and stop rules without confusing roles or channels.