Section
Audience research
Define who a corporate communication affects in England: one population rule per group, four research roles, Acas consultation, data minimisation and access.
Audience research
Plan ethical audience research for one England communication decision, with distinct stakeholder populations, evidence limits and stop rules.
Audience research
A due-diligence checklist for vetting research routes and supplier claims before commissioning corporate communications competitor research.
Audience research
An acceptance test for corporate communications survey tools, covering collection, accessibility, privacy, security and export for UK buyers.
